# Purpose & Profit  ## Metadata - Author: [[Dan Koe]] - Full Title: Purpose & Profit - Category: #articles - Summary: Money controls most people’s lives, but it doesn’t have to. Money is only superficial to the superficial. There is, in fact, a way to merge purpose and profit to create a life filled with work you don’t want to escape from. ## Highlights - If you don’t want to work long hours, solve the problem of prioritization. If you like the “stability” of a job, solve the problem of self-management. - look, solve the problem of perception or health. If you don’t enjoy your current state of mind, create a solution that allows you to sustainably occupy a new one. These are lofty goals, yes, but if you solve them, you increase your earning capacity with experience, status, and creativity because they force you out of a mindless bubble of comfort. - To become valuable, you find purpose in solving the problems that limit your potential. To earn a living from that value, you distribute the solution to your problems to those who suffer from the same. - deep down everyone feels that pull to achieve something greater. But the longer you suppress that pull, the longer you live in the known where few discoveries can be made. You get bored, depressed, and see life as meaningless because the only novelty you get is from superficial sources. You never take risks, push into the unknown, and discover new knowledge, tools, and potentials that send a signal of meaning to your core.