STDC Framework

The SEE THINK DO CARE framework is a customer journey-based model used to help marketers and business owners understand the customer experience with their brand. This framework helps you to visualize the journey that a customer goes through with your brand, from initial awareness to becoming a loyal customer. Here’s how it works:

  1. SEE: The first stage of the journey is when the customer becomes aware of your Brand and products. This stage is all about getting your brand noticed, either through advertising, marketing, or Word of Mouth.

  2. THINK: In this stage, the customer is considering whether to buy your product. They may do some research, compare your product to others, or seek recommendations from friends and family.

  3. DO: The DO stage is when the customer actually makes the purchase and becomes a customer. This stage is all about making it easy for the customer to buy your product, whether it's through an online store, physical retail outlet, or through a distributor.

  4. CARE: The final stage of the customer journey is when the customer becomes a loyal advocate for your brand. This stage is all about providing a great customer experience that encourages the customer to return and recommend your brand to others.

By mapping the customer journey and understanding what customers are thinking and feeling at each stage, businesses can develop marketing strategies that are tailored to their customers' needs. This approach can help businesses to build strong relationships with their customers and ultimately increase sales and revenue.






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