Frameworks

As like as programming language frameworks, there are also frameworks for marketing your digital product. As every experienced developer knows, there are multiple frameworks and each of them works for a different purpose. It is the pretty same with marketing communication frameworks.

Each of them can help you set the perspective you are looking into a subject of research.

  1. Objective Key Results (OKR) Framework is probably the first framework you may want to play around with to understand early. Objective Key Results are of vital importance to help you navigate from goals to actions on your way to desired results. Moreover, OKRs will help you greatly to find a common ground with your team members.
  2. Jobs To Be Done
  3. GIST
  4. AIDA (Attention, Interest, Desire, Action) - This framework focuses on getting people's attention, arousing their interest, generating desire, and ultimately getting them to take action, such as making a purchase or signing up for a service.
  5. STDC Framework is great framework to help you understand the whole customer journey from just another perspective. Shortly - See, Think, Do, Care.
  6. PAS (Problem, Agitate, Solve) - The PAS framework helps you connect with your audience by highlighting a problem they face, agitating the issue to increase its relevance, and then presenting your digital product as the solution.
  7. The 4Ps (Product, Price, Place, Promotion) - This classic marketing framework looks at four key elements of a marketing mix: what you're offering (product), how much it costs (price), where you're offering it (place), and how you're promoting it (promotion).
  8. USP (Unique Selling Proposition) - The USP framework helps you communicate what sets your digital product apart from others on the market. It's all about emphasizing the unique benefits and value proposition of your product.
  9. The Hero's Journey - This narrative-based framework is all about framing your digital product as the solution to a problem and positioning yourself as the hero who can help people overcome their challenges.
  10. WIIFY - Framework which can help you communicate the read thread of the whole product to your audience. Perfect for public speaking & presentations.
  11. GPTCA
  12. BANT

These are some of the most important marketing communication frameworks that can help you promote your digital product effectively. Of course, the right framework for you will depend on your specific product and audience, but these are a good starting point.

You definitely do not have to use all of them at once. But it is definitely wise to learn about them and pick from when you need some help.